For Edtech Companies & Corporate Learning & Development Teams
You’re building programs that need to work for busy professionals — people juggling careers, families, and ambitions. Getting the design, positioning, and outcomes right is hard. Butch Sarma has spent nearly two decades inside working-adult MBA programs doing exactly that.
Who You’re Working With
Butch M. Sarma has been an adjunct faculty member since 2007 and an MBA program director since 2018. He brings direct, practitioner-level knowledge of what makes working-adult graduate programs succeed — from curriculum architecture and student experience to employer partnerships and enrollment strategy.
His consulting firm, EBMP (EBookMarketingPlus), has managed over 100 ad campaigns and 35+ strategic client projects. Butch also brings 30+ years of experience across high-growth startups, major corporations, and a management buyout — giving him both the academic credibility and the business pragmatism that most higher ed consultants lack.
Who This Is For
Edtech Companies
If you’re building or scaling online learning products for working professionals — bootcamps, certificate programs, executive education, or MBA-adjacent offerings — Butch can help you design a curriculum that mirrors how adults actually learn, position your program against university competitors, and build partnerships that drive enrollment.
Corporate L&D Teams
Looking to build an internal MBA track, negotiate employer sponsorship arrangements, or design executive education programs that actually stick? Butch has spent years advising on employer-sponsored MBA programs and understands both sides of the table — the university and the employer.
What We Can Work On Together
- Program Design & Curriculum Advisory: Structure programs for working adults, including pacing, modality mix, team projects, experiential learning, and assessment design.
- Go-to-Market Strategy for Learning Products: Positioning, messaging, and launch strategy for new degree programs, certificate offerings, or executive education products.
- Enrollment & Lead Generation: Digital marketing strategy (Google Ads, SEO, content, LinkedIn) tailored to the longer, high-consideration buying cycle of graduate-level learners.
- Employer Partnership Strategy: Build tuition reimbursement partnerships and employer-sponsored cohort programs that drive volume enrollment and retention.
- Competitive Benchmarking & Market Research: Understand the landscape — pricing, format, target learner, outcomes — so your program is positioned to win.
- Workshops & Team Training: Custom workshops on digital marketing, analytics, and adult learning strategy for your internal teams.
- Screening & Hiring Support: Interview and vet candidates for marketing, edtech, or instructional design roles. Write job descriptions that attract the right talent.
How We Work
Engagements are flexible — in-person, Zoom, or hybrid. Fee structures are tailored to fit your budget and the scope of work, whether that’s a single project, a retainer, or an ongoing advisory arrangement. There is no one-size-fits-all here.
Ready to Talk?
If you’re building programs for working adults and want a consultant who has been on the inside of a successful MBA program — not just theorizing about it — let’s connect.
Contact us to set up a free 30-minute discovery call.
NOTE: This service is available to organizations outside the Commonwealth of Virginia. Due to a conflict of interest, EBMP does not offer higher education consulting to Virginia-based universities.