NonProfit advertising
Nonprofits may qualify for Google Ad Grants. These organizations can access up to $10,000 of search engine ads per month. Eligibility for these grants is very specific and in the USA includes an IRS recognition as a tax-exempt 501(c)(3) organization and validation by TechSoup, a global marketplace for nonprofits. You can see the eligibility details here.
Why work with nonprofits?
My family has been involved with nonprofits at many levels, including volunteering, board members, donors, and clients. Additionally, I have taught nonprofit marketing and managed student nonprofit projects at Virginia Commonwealth University. If you are founding a new organization or want to grow awareness and web traffic at your established organization we can help.
How do we help nonprofits advertise?
Basically, we are your digital marketing coach. Building awareness and driving website traffic for your nonprofit organization is complex, and sometimes help is needed. With our experience in digital strategy and advertising, we can help your organization achieve its mission.
How do we help nonprofits advertise?
Our marketing services include:
Digital Advertising
- Google search engine ads Facebook & Instagram display ads
- Search Engine Optimization (SEO)
- Building your keywords, links, and tracking SERP performance
- Off-page SEO
- Set up and update Google My Business and Bing Places for Business
- Set up and update other directories for mobile phones and voice queries
- On page SEO*
- Install and set up the Yoast plugin
- Map website content to keywords
- Adding other plugins as needed to improve ranking
Social Media Management
- We can help you hire a university student for social media
- Set up and manage your social media calendar
Other Consulting
Research
- Primary -website surveys and polls
- Secondary-using databases and published sources
Fractional Chief Marketing Officer (CMO)
*These services require that your nonprofit use website hosting services provided by Access Technology, our technology partner for VOIP communications and web hosting. Also, your website needs to be built with WordPress.