Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). EBMP’s off-page SEO services can help improve a website’s visibility and ranking by building keywords, links, and tracking SERP performance.
On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Off-page SEO refers to the practice of building links from external websites to your own website, which can help to improve the credibility and visibility of your site in search engines.
Both on-page and off-page SEO are important for the success of a website. On-page SEO helps search engines understand the content of your website, while off-page SEO helps to establish the credibility and authority of your website.
EBMP’s off-page SEO services may include:
- Building your keywords, links, and tracking SERP performance:
Keywords are the words or phrases that people type into search engines to find what they’re looking for. Building a list of relevant keywords and using them in the content and meta tags of a website can help improve its ranking in search engine results. Links, or backlinks, are links from other websites that point to your website. These links can help improve your website’s ranking in search engine results, as well. Tracking SERP performance involves monitoring the ranking of your website in search engine results for specific keywords. This can help you determine which SEO strategies are working and which ones need improvement.
- Setup and update Google My Business and Bing for Business:
Google My Business and Bing Places for Business are free tools that allow businesses to manage their online presence on search engines. Setting up and updating these profiles can help improve a business’s visibility in search results, as well as provide additional information about the business to potential customers. This can include the business’s address, phone number, hours of operation, and reviews from customers.
- Setup and update other directories for mobile phones and voice queries:
In addition to Google My Business and Bing for Business, there are other directories that businesses can use to improve their visibility in search results. These directories, such as Yelp and the Real Yellow Pages, can be particularly helpful for mobile phone users and voice queries. Mobile phone users often rely on search engines and directories to find local businesses, and voice queries are becoming increasingly popular as people use virtual assistants like Siri and Alexa to search the internet. Updating these directories with accurate and current information about your business can help improve its visibility in search results.
Overall, off-page SEO services can be a valuable tool for businesses looking to improve their online visibility and ranking in search results. By building keywords, links, and tracking SERP performance, setting up and updating profiles on Google My Business and Bing for Business, and updating other directories for mobile phone and voice queries, businesses can increase their chances of being found by potential customers.
EBMP can help improve your organization’s online visibility today!
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